The BBA in Marketing and Tourism at Christ University, Bangalore, is a dynamic program designed to equip students with specialized expertise in marketing, tourism management, and business strategy. Offered as both a three-year degree and a four-year Honours/Honours with Research program, it blends core business fundamentals with industry-relevant courses, ensuring a well-rounded education. The program follows a learner-centered approach (LCA) that emphasizes experiential learning, critical thinking, and real-world application. Through industrial collaborations, internships, live projects, and student-led initiatives, learners gain practical exposure to the evolving landscapes of tourism, hospitality, and digital marketing. The curriculum includes specialized courses such as Luxury Brand Management, Experiential Tourism, and Destination Planning, preparing students to tackle industry challenges with innovative solutions.
A distinctive feature of this program is its strong industry interface and research-driven approach. The Honours with Research track encourages students to explore emerging trends and contribute to academic and industry advancements through faculty-guided projects. With a focus on sustainable tourism, smart tourism innovations, and strategic marketing, students develop critical analytical skills and an entrepreneurial mindset. Hands-on learning is further enriched through field visits, tourism projects, and event planning simulations, fostering leadership, project management, and business acumen. Graduates emerge as versatile professionals, well-prepared for careers in destination management, tourism marketing, aviation, event planning, and hospitality consulting. By bridging the gap between academic rigor and industry relevance, the program nurtures future leaders and change-makers in the global tourism and marketing landscape

Photos

• 
• 
• 
• 
• 
• 

---

---